Golf?? Pizza!!!

So, the other day we decided to head over to this driving range in Pasadena to smash some golf balls into the darkness of oblivian and yell into the abyss and I see this.. A little project I did with AMEX a few months back - now they're popping up everywhere in SF and LA... what does it all mean!? I'll tell you... all I wanna do is yell PIZZA at the sky when I blast off on the range!!!!